Mission Blue was formed in response to https://www.youtube.com/watch?v=43DuLcBFxoY Sylvia Earle's 2009 TED Prize wish. Dr. Earle urged people "to use all means at your disposal - films, expeditions, the web, new submarines - to create a campaign to ignite public support for a global network of marine protected areas; Hope Spots large enough to save and restore the blue heart of the planet."
Under Dr. Earle's leadership, the Mission Blue team has embarked on a series of expeditions to further this vision and shed light on these ocean Hope Spots. We also bring the discoveries and stories of a network of ocean experts to the public through documentaries, social and traditional media, and innovative tools like Google's "Explore the Ocean" layer. Additionally, we support the work of many conservation NGOs with whom we share the basic mission of ocean protection and public awareness. Currently, the Mission Blue coalition includes over 100 respected ocean conservation groups and like-minded organizations - from large multinational companies down to individual scientific teams doing important research. Decades of overfishing, pollution, climate change, acidification and other human pressures threaten the fundamental nature of the ocean - and therefore threaten the future of humankind. We encourage all global citizens who care about our ocean to reach out and support Mission Blue in any way they can. Presently, less than three percent of the ocean is fully protected; just years ago, that number was around 1 percent. With concerted effort and passionate people, we can continue this positive trend and help create a global network of Hope Spots, the seeds of tomorrow's healthy ocean.